Sustainability, recycle and all that eco-friendly jazz

Wood'd talks sustainability in this first episode of Wood'd Digest

Sustainability, a way of life or just a massive trend?


As most of you, if not all of you, here at Wood’d we love a good reading, very often. We are constantly connected to the thumping heart of the net, as you all do. The “internets” give us uninterrupted material, every day all day. That’s why we thought about creating Wood’d Digest, a list of fresh links, with regular updates, bringing those that we believe to be the best articles and the most valid readings to share and comment together. Spread love, it’s the Wood’d way ✨ 


Sustainability is the word-word nowadays. Everybody’s talking. What’s your take on the subject? Are you strongly opinionated or still have to make a proper idea for yourself? In any case, here you go, please find some links that may help you solve your questions, or just corroborate your point of view, or…you tell us!

Brands Should Be More Like Patagonia

In business circles, talk often swirls around the idea of the end justifying the means. Can a company’s bottom line justify shady business practices, sweat-shops and pollution? These are the kinds of questions that constantly loom over fast fashion companies, who are often accused of putting profit above people.

What’s the point of the latest brand It Job?

For today, we’re talking about the former: the environmental sort of sustainability. In recent years, major apparel brands like H&M, Kering, Adidas, and Nike have made a big deal of the strides they’ve made in this area, marketing “green” collections and publishing long sustainability reports to lay out their goals and log their annual progress.

The Ugly Problem of Pretty Packaging

What happens after the Instagram unboxing?

Our Jeans Are Ruining the Planet, but This Company Wants to Fix That

Here’s how you make the indigo that gives most denim its signature blue: like many things in peak-oil America, you start by drilling down. Extract petroleum from the earth and then subject it to high-heat, high-energy conditions in order to break it up up into its component molecules.

Is Sustainable Fashion Completely Pointless? | Highsnobiety

With freak weather becoming ever more frequent and scientific evidence continuing to pile up, irrefutably proving that humans are completely trashing the planet, the only people who don’t believe that we need to take drastic action to save our ecosystem from total destruction are fringe lunatics who believe Jesus was friends with dinosaurs and employees of the Trump administration – although many would argue that there’s a high degree of crossover between the two.

Fig Leaves Are Out. What to Wear to Be Kind to the Planet?

Producing wool requires sheep. And sheep, like other ruminants including cattle, produce methane, a powerful greenhouse gas, in their burps. One study suggested that 50 percent of the greenhouse gas emissions from the wool industry come from the sheep themselves.